Fed Ex

I found this ad campaign for Fed Ex in Communication Arts magazine. I thought this was super creative. It is so simple, but it says so much. It shows you can ship something from New York all the way to Rio just by using a simple image.

Barn Jam

I found this image in Communication Arts magazine. It was designed by Gil Shuler. I really like the color choices. At first I thought it was just an ad for jam, but then I realized it was actually designed for an event which, I thought was pretty cool.

Barn Jam

I found this image in Communication Arts magazine. It was designed by Gil Shuler. I really like the color choices. At first I thought it was just an ad for jam, but then I realized it was actually designed for an event which, I thought was pretty cool.

WATERMAG

 

This is a layout from Watermag Surf News. I was intrigued by the use of black and white photos and light colors. Most magazines only use bright photos. The black and white makes it stand out from the rest. The function of this article is to announce the latest news in the surfing world. A serif font is used for the body paragraphs, but sans serif font is used for the headings. The use of grids is very easily noticed in the design of the layout, and the use of white space helps everything flow together. 

Eva Kolenko

I was very attracted to this layout because of it simplicity. The function of this article is to display Eva Kolenko's photos, and the function of the layout is for the reader to really focus on the pictures rather than the words. A serif font is used throughout the article. The white space if used very well. It draw the readers eyes toward the images. Everything flows well together.

Mohawk Paper

This is a publication the Mohawk paper making company. The function of this publication is to display and sell paper made by Mohawk. The front cover designed attracted me because of th interesting uses of the arrows which is carried on onto the inside and inside back covers. Also in the back inside cover, it gives you examples of the types of paper Mohawk produces. The publication is written in sans serif type and uses red and brown as the colors of the font. It is very clean and well organized. The flow of the publication is very nice.

Via Neutrals

This publication is titled "Via Neutral," created by Hammermill. It's function is to show the kinds of paper Hammermill uses. It is very clean, simple, and interactive. Small photos are used. Tabs are used to organize the different types of paper. There are also other fold out tabs that show more information about the paper and the company. A mix of serif and sans serif fonts are used in the publication. I was attracted to the piece because of how interactive it is.

Potlatch

This is a publication from Potlatch paper. It's function is to display the type of paper and printing that the company uses and sells. The layout of the publication is very clean. The colorful pages keeps it unified and balanced. The use of white space is very good. They use a lot of different typefaces. They also include handwritten sections. Illustrations and graphic design are also included. I was intrigued by the bright use of colors.

Just Look at Us

I found this layout in Print magazine. It caught my eye because of the unique layout. The function is to discuss and show the popular stock photos used by designers. It uses a mix of sans serif and serif fonts. The colors are used very well for organization and distinction. The placement of the photos keep the layout well balanced. Everything flows very well together.

Digital Design Annual

I came across this layout in Print magazine. The function of this article is to discuss Print magazine's digital design annual and show the featured designers works. The article caught my eye because of the interesting and bold choice of yellow. It really made it stand out from the rest of the magazine. Other pages in the article also use different colored pages like blue, pink, red, and gray. These colors help unify the article. The article uses a serif font for the body and uses a sans serif font for emphasis and side bars. The layout of the text and pictures is very well balanced.

Off the Shelf

     I found this article layout in Print magazine. The function of this article is to tell about the author's, Steven Heller, exploration of the New York public library's digital gallery. The colors chosen for the layout work very well together and compliment the photos used nicely. It is well balanced, and the photos used are very nice. The entire article is written in a clean and legible serif type. The blue and red colors used throughout the article are what drew my eye to this layout.

Danny Clinch

I found this layout in Communication Arts. This article is about famous rock photographer, Danny Clinch. The function of the layout is to display Clinch's photos. This was particularly appealing to me because of the large photos used throughout the article and how they are laid out. Instead of scaling the photos down and adding text with them, the layout makes the photo stand out by themselves. The text is very nice and clean. The article is written with serif type and it uses sans serif type for the title, lead in, and side bars. The layout has very good balance and structure. The colors are well chosen for emphasis and match the pictures. White space is used to show the whole picture, instead of blowing the whole picture up and making it fill the page.

Cool New World

 

This layout came from Print magazine. The function is to show the reader about new art in the world. The white space in the layout is very well used. Even thought each image is very different, the bright colors and shapes of the images help balance both pages and keeps it unified. They used a serif typeface throughout the article except for the sans serif type on the middle image, which is used for emphasis. The bright and creative images are what attracted me to this layout.

Skive

     This is a layout form Communication Arts. Its function is to communicate about Skive's new platform campaign, an interactive recruitment drive for the British Army. The structure of the layout is very clean, well organized, and unified. They have a great balance of white space throughout the article. They used clean and legible sans serif type. They did a good job in using the green colored and bold font for emphasis. I was attracted to the layout because of its unique use of silver and green type.

Where's the Logic?

     This publication is titled "Where's the LOGIC?" publicated by Mohawk Paper Mills. It gives information about paper and what kind of paper you can get form Mohawk Paper Mills. It's function is to promote Mohawk Paper Mills as the the best paper you can get so people will buy form them. The publication is very clean, written with normal serif type. They do use some sans serif type for emphasis, but both fonts go together well. The layout of each page uses unity, emphasis, balance, and structure. Almost every page does a great job of using white space. The use of the white space helps the viewer bring their eyes straight to the text and images. That is what attracted me to it.