Fed Ex

I found this ad campaign for Fed Ex in Communication Arts magazine. I thought this was super creative. It is so simple, but it says so much. It shows you can ship something from New York all the way to Rio just by using a simple image.

Barn Jam

I found this image in Communication Arts magazine. It was designed by Gil Shuler. I really like the color choices. At first I thought it was just an ad for jam, but then I realized it was actually designed for an event which, I thought was pretty cool.

Barn Jam

I found this image in Communication Arts magazine. It was designed by Gil Shuler. I really like the color choices. At first I thought it was just an ad for jam, but then I realized it was actually designed for an event which, I thought was pretty cool.

WATERMAG

 

This is a layout from Watermag Surf News. I was intrigued by the use of black and white photos and light colors. Most magazines only use bright photos. The black and white makes it stand out from the rest. The function of this article is to announce the latest news in the surfing world. A serif font is used for the body paragraphs, but sans serif font is used for the headings. The use of grids is very easily noticed in the design of the layout, and the use of white space helps everything flow together. 

Eva Kolenko

I was very attracted to this layout because of it simplicity. The function of this article is to display Eva Kolenko's photos, and the function of the layout is for the reader to really focus on the pictures rather than the words. A serif font is used throughout the article. The white space if used very well. It draw the readers eyes toward the images. Everything flows well together.

Mohawk Paper

This is a publication the Mohawk paper making company. The function of this publication is to display and sell paper made by Mohawk. The front cover designed attracted me because of th interesting uses of the arrows which is carried on onto the inside and inside back covers. Also in the back inside cover, it gives you examples of the types of paper Mohawk produces. The publication is written in sans serif type and uses red and brown as the colors of the font. It is very clean and well organized. The flow of the publication is very nice.

Via Neutrals

This publication is titled "Via Neutral," created by Hammermill. It's function is to show the kinds of paper Hammermill uses. It is very clean, simple, and interactive. Small photos are used. Tabs are used to organize the different types of paper. There are also other fold out tabs that show more information about the paper and the company. A mix of serif and sans serif fonts are used in the publication. I was attracted to the piece because of how interactive it is.